Lead Generation Operating System

Repeatable B2B outbound: discovery, enrichment, scoring, CRM, outreach

Industry: B2B Sales · Role: Automation architect

Overview

Designed as a structured lead-generation platform combining prospect discovery, enrichment, scoring, CRM, and outreach. The design focuses on creating a repeatable outbound sales process rather than isolated lead lists.

Example workflow

1. Prospect discovered
2. Data enrichment
3. Qualification
4. AI scoring
5. CRM creation
6. Personalized outreach
7. Automated follow-up
8. Salesperson notification

Technology stack

Apollo, Clay, HubSpot, n8n, AI scoring, Email automation, CRM workflows

Outcome

A repeatable outbound engine where every lead is enriched, scored, and tracked in the CRM.