SEO & Organic Growth
I help businesses improve their website visibility, technical health, search performance, and lead-generation potential by combining marketing objectives with technical implementation.
The complete path, not just rankings
- Search demand
- Keyword
- Search intent
- Content
- Technical SEO
- User experience
- Conversion
Technical SEO
I analyze websites for technical problems that may prevent search engines from properly crawling, indexing, or ranking pages. Areas reviewed include:
- Crawlability
- Indexability
- Robots.txt
- XML sitemaps
- Canonical URLs
- Redirects
- HTTP status codes
- Broken links
- 404, 403 & 5xx errors
- Duplicate pages
- URL structure
- HTTPS configuration
- WWW vs non-WWW
- Core Web Vitals
- Mobile usability
- Page speed
- Structured data
- Internal linking
- JavaScript rendering issues
- Metadata
- Heading structure
- Image optimization
Keyword research process
Before creating or optimizing content, I research what users are actually searching for:
- Identify products and services
- Research seed keywords
- Analyze search volume
- Review keyword difficulty
- Understand search intent
- Analyze competitor rankings
- Identify long-tail opportunities
- Find content gaps
- Group keywords by topic
- Map keywords to pages
- Prioritize by business value
- Create an SEO content roadmap
Search intent analysis
A keyword alone is not enough. I classify keywords by intent to decide the correct page type.
Informational
The user wants information.
- What is a subnet mask?
- What is a 404 error?
- How does CRM automation work?
Commercial investigation
The user is comparing solutions.
- Best restaurant POS software
- Zoho vs HubSpot
- Best CRM for recruitment agencies
Transactional
The user is ready to take action.
- Restaurant POS system UAE
- Hire n8n automation specialist
- CRM implementation services
Navigational
The user wants a specific website, brand, or tool.
Competitor SEO analysis
The purpose is not to copy competitors. The goal is to understand what users expect, what Google currently rewards, and what competitors are missing.
- Competitor keywords
- Ranking pages
- Organic traffic opportunities
- Content gaps
- Backlink profiles
- Page structure
- Search intent
- Landing-page strategy
- Feature comparison
- Internal linking
- Content depth
- SERP positioning
On-page SEO
For each important page, I review and optimize:
- Primary keyword
- Secondary keywords
- Title tag
- Meta description
- H1
- H2/H3 structure
- URL
- Opening paragraph
- Content coverage
- Semantic keywords
- Internal links
- Image alt text
- Calls to action
- Schema opportunities
- Related questions
- Readability
SEO content strategy
Each page is designed around a specific search intent. Typical content types include:
- How-to articles
- Product guides
- Service pages
- Comparison pages
- Troubleshooting guides
- Glossary pages
- Technical tutorials
- FAQs
- Local landing pages
- Industry-specific content
Programmatic & tool-based SEO
For websites with calculators, converters or utilities, I evaluate SEO opportunities around the functionality itself, so the tool is technically useful and can attract organic traffic.
- Keyword research
- Competitor tool analysis
- Feature gap analysis
- Tool functionality
- Automated testing
- SEO content
- Technical SEO
- Performance monitoring
SEO quality assurance
SEO implementations should be tested too. I validate page response, canonical and meta tags, heading structure, internal links, structured data, redirects, broken URLs, tool and form functionality, responsive layouts, and JavaScript errors, using automated browser testing with Playwright, Selenium or Cypress so SEO and QA work together.
SEO audit workflow
01 · Website discovery
Business model, target audience, services, target markets, current website, competitors.
02 · Technical audit
Crawlability, indexation, status codes, sitemap, robots, canonicals, redirects, performance, mobile usability.
03 · Keyword research
Primary, long-tail, commercial and informational keywords, grouped into clusters.
04 · Competitor analysis
Ranking competitors, top pages, content structure, keywords, backlinks, features.
05 · Content gap analysis
Missing landing pages, articles, FAQs, tools and comparison content; weak content.
06 · Optimization
Content, metadata, page structure, internal links, technical issues, UX, calls to action.
07 · Testing
Functionality, responsive layouts, SEO implementation, structured data, broken links, redirects.
08 · Monitoring
Rankings, impressions, clicks, CTR, indexed pages, organic traffic, leads, conversions.
SEO reporting
Reporting connects rankings with business performance. Only verified results are reported, never estimated or invented numbers.
- Organic impressions
- Organic clicks
- Click-through rate
- Average position
- Ranking keywords
- Indexed pages
- Organic sessions
- Engagement
- Leads
- Conversions
- Landing-page performance
- Technical issues resolved
Tools & technologies
Semrush, Google Search Console, Google Analytics, Google Trends, Google Keyword Planner, PageSpeed Insights, Lighthouse, Screaming Frog, Browser DevTools, Playwright
Frequently asked questions
What is included in a technical SEO audit?
Crawlability and indexation, robots.txt and XML sitemaps, canonicals and redirects, status codes and broken links, Core Web Vitals and mobile usability, structured data, internal linking, metadata and heading structure, and JavaScript rendering.
How long does SEO take to show results?
Technical fixes can be picked up as soon as pages are recrawled, while content and authority improvements usually take several months. I report on verified Search Console and analytics data rather than projections.
Why test SEO changes with Playwright?
Automated browser tests check titles, meta descriptions, canonicals, structured data and links on every release, so a later code change cannot silently undo SEO work.